More.com is joining forces with Spotify in a partnership that changes the way music events are discovered and promoted.
Together, we are creating a more direct, targeted, and effective environment for concerts and live shows to reach audiences who are genuinely interested.
A new experience for fans το discover
Spotify, leveraging listening data and users' relationships with their favorite artists, is evolving into one of the most essential channels for connecting fans and music events.
By integrating your music events into Spotify, you achieve:
• Targeted exposure to users who listen to or follow artists participating in the event.
• Increased presence on Spotify's event discovery surfaces, which are used daily by millions of listeners.
• Increased purchase intent, as fans discover your event while already in "music discovery mode."
• Seamless transition to More.com for ticket purchases.
Free access to the service
As part of the partnership, the service is provided at no additional cost to music event organizers. As we continue to evolve the live entertainment ecosystem together with Spotify, we will gather useful data to shape the final form and future capabilities of the service. The first participants will have the opportunity to take full advantage of all its benefits.
How does the service work?
In Teller's admin panel, you can add artists who will be physically present at your events to all music events (this applies exclusively to concerts and live performances in which the artist themselves participates).
Once you have added the artists, their events will automatically appear on Spotify. At the same time, you have the option to leave the service by choosing not to include your event on Spotify. This way, you retain the ability to manage your events at any time.
With Spotify now a benchmark for artists and listeners, the presence of your music events there creates a strong competitive advantage.